What is B2B marketing automation? | History, types, examples

What is B2B marketing automation?

Marketing automation refers to the systems and automated processes that organizations use to facilitate various marketing activities. For B2B professionals, it’s often used to secure leads and monitor their account needs before and during the sales lifecycle. The right marketing automation setup depends on factors such as your current initiatives, the size of your organization, and the customer journey you want to implement. 

Why should businesses use marketing automation?

Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO upkeep, as the minimum marketing effort to stay competitive. 

As with B2C marketers, B2B marketing automation can help save time to focus on these efforts. We’ll be looking into how some B2C automated marketing campaigns can help inspire your B2B marketing drive later on.